Coming every morning to a place I love that fills me with energy, to meet people who make me smile and to the creative spirit of the studio - This is the essence of Auerbach Halevy, and I find myself constantly thinking how I can make the people around me feel the same.
I realized long ago that success in any field, and especially in planning, derives from the team, from the people who make up the team – and by team I mean the client, the planning team and the contractors. The atmosphere, the language, the professionalism, the friendship – all of these make a difference. At the end of the day, a project's success belongs to all of us, and the same goes for failure.
Good management starts with selecting the right people. I look for people who come to work with a smile on their face every morning, people who spark creativity and that managing them is not "work". Good management is distinguishing the wheat from the chaff. Knowing the difference between the things you need to do and the things that will happen on their own - That's what makes management simple.
For me, the hardest point in a project is the beginning, staring at the blank paper. To cross that place I use the tools I've picked along the way: intuition and scars from past mistakes - or in one word: experience. But my most effective instrument is hunger.
The hunger to innovate and to invent; To try something different that we have never worked on before, and my gut feeling tells me that this time it's going to work. The years and grey hair taught me how to transform vague ideas into clear methodology. We know now how to carry out our sketches into successful projects.
So how do I think "outside the box" on the box I'm planning right now? The answer is different each and every time. The site is different, the brief and context are different, the client is different and I'm also changing from project to project. That's why I don't believe in a signature of design, as successful as it may be, that can be copied from one building to the other. Each project holds an inner secret, waiting to be revealed - and I'm a very patient detective.
Ori Rotem (Rittenberg)
Compelling architecture balances the rational and emotional. In rational terms space must be functional: it ought to be buildable and navigable, with a home for all necessary components. Emotionally, it must convey a sense of wonder, inspiration and expectation. I believe in an architecture of common sense, an architecture found between the rational and emotional.
Inspiration comes from curiosity, asking questions, in-depth study, a hands-on approach to solutions and from a love of travel. Travel being learning through experience by meeting people, exploring nature and visiting complex urban center.